Askele Privacy Policy - Privacy Statement

Marketing and profiling

Legitimate interest

When you interact with us, for example by visiting the Askelee website, downloading content or participating in webinars, we process your personal data on the basis of legitimate interest. One of the purposes of legitimate interest is the processing of data for direct marketing purposes.

Askele processes your personal data to provide you with relevant content through direct marketing on social media platforms, email or websites based on your preferences. The personal data processed is aggregated information about you, such as your IP address, interests (clicks, etc.), name and device. This is done using technologies such as cookies and is called profiling. Askele may also combine this information with other information we have about you based on our customer relationship with your company.

The purpose of profiling is to deliver customized marketing, to improve your experience on our services and website, and to provide services that match our customers' preferences. As a general rule, Askele's services are used as part of your work-related activities and your use of our services is not intended to reveal anything about your private life. Sensitive personal data will not be processed. Your personal data will therefore be processed from a business perspective in a way that we do not believe will compromise your rights and freedoms as an individual.

Askele uses email as a marketing communication tool based on your consent in cases where national marketing legislation requires consent for email marketing. If you have given your consent, you will always have the opportunity to opt-out as described below when you receive an email containing marketing.

Right to opt-out of marketing communications

You have the right to opt-out of receiving marketing communications and profiling, and you can do so in the following ways:

1. by following the opt-out instructions in marketing communications
2. by contacting us by email at privacy@askele.fi

You always have the option to opt-in to cookies on the website via our cookie banner.

Please note that even if you opt-out of receiving marketing communications, you may still receive administrative messages from Askele, such as order confirmations and notifications, which are necessary to manage the services provided to Customers.

Askele as data controller

Askele acts as a data controller for various registers and personal data is processed in various systems. All systems used by Askele are security and data protection compliant and a separate data processing agreement is in place with each supplier to ensure that your privacy is protected and the commitments made to our customers are fulfilled. Personal data is also processed on systems operating outside the EU/EEA, but for the suppliers of these systems we have taken the necessary steps to ensure that the supplier is able to commit to an adequate level of security to safeguard personal data. For suppliers based in the US, we use EU standard contractual clauses in addition to the Data Processing Agreement.

Customer register

Askele processes personal data when providing its services to customers. Among other things, personal data is processed in connection with customer service, billing, sales services and the provision of services.

Personal data contained in the customer register

In order to provide the best possible service to our customers, we store in our systems the information necessary to manage the customer relationship and provide the service. This information includes:

• Contact information (name, email address, phone number, address)
• The person's role in the company
• Information related to the collection of customer satisfaction data
• Contacts related to our customer service, training services, billing service or sales service
• Online training recordings

Askele does not process sensitive personal data in its customer records.

Marketing register

Askele processes personal data when providing its services to customers and potential customers. We process personal data for the following purposes:

• customer relationship management and customer relationship management
• newsletters
• marketing communications and direct marketing
• sales
• opinion or market research or other addressed mailings
• customer segmentation
• targeting of sales and marketing activities and customer communications online
• online production of personalised targeted content
• statistical purposes

Personal data in the marketing register

Typical personal data processed include

• Contact information: name, language, telephone number, email, address, company information, position in the company, interest information provided by the person, contact persons of customers and potential customers.
• Consents and prohibitions given by the individual: direct marketing authorisations and prohibitions and newsletter subscription information
• Behavioural data: information about the individual's behaviour on our online services, information about the implementation and results of targeted activities, other information necessary for contacting or targeting the individual
• Chat conversations: their contact details, content, number, timing and duration. These chats are recorded for service development and statistical purposes.
• Technical identification data: IP address, browser used, operating system, device model, cookies and other identifiers

Changes

We encourage you to check the statement regularly. If we make material changes to our statement that materially change our privacy practices, we may also notify you in other ways, such as by sending an email or posting a notice on our corporate website and/or social media pages before the changes take effect.

This Privacy Policy will be reviewed at least annually. Last updated: 05/2025.